Monday, 24 March 2014

Brainwaves hit the runway

Another application for wearable brainwave equipment, appropriately named NEUROTiQ, is hitting the fashion runways: http://neurogadget.com/2014/03/18/light-style-fashion-item-displays-brain-states-colors/10053.  

It uses the EMOTIV platform.  According to the blurb on the neurogadget website:  

NEUROTiQ turns brain activity into colorful lights that correspond to specific brain states according to the followings:
  • Delta brainwaves (deep sleep) show up in red
  • Theta state (meditation) activates orange lights
  • Beta (consciousness) turns into yellow-green
  • Gamma is a multi sensory brain state, so it turns on blue, purple, and red bulbs as well
The company producing this item, Sensoree (http://sensoree.com), promotes "extimacy" (externalized intimacy).  You can literally wear your emotions with a variety of their "artifacts" (products).

The company even has an entrainment meditation application (http://sensoree.com/artifacts/thetavision-instant-meditation/).

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